Analisis Sistem Marketing Syariah Pada Marketing Mix Outlet Whoops Tea Kota Pekalongan

Abstract

Following the basis of Islamic economics, a business should not be concerned with profit for itself, so there is a need for a sharia marketing system. Islamic marketing is an overall system of a business activity that is used for planning, pricing, promotion, product, and distribution of services or goods that satisfy desires, both for existing buyers and potential buyers, in which there is a conformity of the contract, objectives, characteristics., as well as sharia principles in the whole process, as well as in the muamalah. This type of research is field research with a qualitative approach. Data collection techniques were obtained from interviews, questionnaires, and documentation. The results of this study indicate that the Whoops Tea Outlet of Pekalongan City in marketing its products has implemented a marketing mix that has 4 (four) main variables, namely products that are halal and do not harm others, the prices offered by producers are competitive, quite a strategic place, and good promotion. And four (4) characteristics of the sharia marketing concept, namely rabbāniyah, akhlāqiyyah, al-wāqi'iyyah, and al-insāniyyah have a good impact, scilicet, outlets are still able to survive and even try to develop in anything.