A Halal Certification and Its Effect on Sales Growth; A Case of Halal Certified Food Producers in Banten Province
https://doi.org/10.32678/alqalam.v39i1.6337
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Abstract
The Muslim community as consumers have the right to get correct information about the food products they consume. The government's efforts to protect the rights of the Muslim community in terms of information on halal food products, namely by issuing Law no. 33 of 2014 concerning Halal Product Guarantee. Halal certification is a form of producer strategy in attracting consumers to buy their products so that it will indirectly increase sales turnover. But the facts on the ground, there are still many SMEs, especially food producers who are still elements about the added value of halal certification. This study aims to analyze the effect of halal certification on increasing sales of food producers who already have halal certificates in the province of Banten. The research method used is quantitative. Methods of data collection using a questionnaire and data processing using SPSS software version 23. Data analysis using a simple linear regression method. The results of this study indicate that halal certification has a significant positive effect on increasing sales of halal-certified food producers in the province of Banten. The contribution of the effect of halal certification to the increase in sales is 21 percent, while the rest is influenced by other variables not examined in this study.
Keywords:
Halal Certification, Halal Product Guarantee, MSME, Sales IncreaseDownloads
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References
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Alwi, T., Sunarso, & Maidarti, RT (2019). Increasing Sales Through Exhibition and Halal Certification. Journal of Entrepreneurial Development, 21(01), 63–72.
Andriansyah, Y., Arifin, R., & S., AR (2019). Analysis of the Effect of Halal Labels on Purchase Decisions for Packaged Imported Foods for Medical Students at the University of North Sumatra. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Arikunto, S. (1998). Research procedure; A Practical Approach. PT. Rineka Cipta.
Armiani, A., Basuki, B., & Nurrahmadina, S. (2021). Halal Certificate Becomes a Marketing Strategy for Non-Muslim MSMEs in Increasing Sales. Proceedings of the Stiami Seminar, 8(1), 22–27.
Arrezia, N., Findi, M., & Ayyubi, S. EL. (2015). The Effect of Halal Certificate on Increasing Sales of Small and Medium Enterprises in Bogor City Catering. IPB Repository.
Astuti, D., Bakhri, BS, Zulfa, M., & Wahyuni, S. (2020). Socialization of Halal Product Standardization and Certification in Pekanbaru City; SMEs in the area of the Great Mosque of An-Nur, Riau Province. Journal of Education and Community Service, 2(1), 23–32. https://doi.org/10.36407/berdaya.v2i1.171
Bachtiar. (2018). Legal Research Methods. UNPAM Press.
Bachtiar, DI (2019). Analysis of the Effect of Product and Price Diversification on Purchase Decisions in Coconut Sugar SMEs. ACCESS: Journal of Economics And Business, 10(19), 52–60.
West, S. (2009). Global Marketing Management. Journal of Global Marketing, 22(4), 329–331. https://doi.org/10.1080/08911760903022556
Basri, YZ, & Kurniawati, F. (2019). Effect of Religiosity and Halal Awareness on Purchase Intention Moderated by Halal Certification. International Conference on Economics, Management, and Accounting, 592–607. https://doi.org/10.18502/kss.v3i26.5403
Cahyo, EN (2010). The Effect of Halal Certificate on Increase in Sales and Competitiveness of Food Products: A Case Study of Halal Certified Food Producers in Sleman and Bantul. Gadjah Mada University.
Dewi, L., & Sindarko, W. (2018). The Effect of Product Diversity and Quality on Consumer Purchase Decisions La Cherie. Journal of Applied Management and Accounting Sciences, 9(2), 61–69.
Dunan, H., Antoni, MR, Jayasinga, HI, & Redaputri, AP (2020). Analysis of Factors Affecting Sales of "Wales" T-shirts Lampung in Bandar Lampung. Journal of Business, Management, and Informatics, 17(2), 167–185.
Efendi, WD (2018). The Influence of Product Variation, Packaging, and Advertising on the Purchase Decision of Campina Ice Cream at the Mini Market in the City of Kediri. Journal of SIMKI - Economics Universitas Nusantara PGRI Kediri, 2(2), 1–12.
Effendi, Y. (2018). Mobile-Based Educational Game Application Design Using App Inventor. Intra-Tech Journal.
Ferdinand. (2002). Management Research Methods: Research Guidelines for Thesis, Thesis, and Dissertation of Management Science. Diponegoro University Publishing Agency.
Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125
Hasan, S. (2014). Legal certainty of halal certification and labeling of food products . Journal of Legal Dynamics, 14(2), 227–238.
Izzudin, A. (2018). The Influence of Halal Label, Halal Awareness and Food Ingredients on Interest in Buying Jember Culinary Food. Proceedings of the 4th National Seminar and Call for Papers.
Kalbarini, RY, & Anggraini, R. (2022). Halal label and its impact on Maha Bakery's business income in Pontianak City. Halal Research Journal, 2(1), 26–35.
Khalek, AA (2014). Young Consumers' Attitude towards Halal Food Outlets and JAKIM's Halal Certification in Malaysia. Procedia - Social and Behavioral Sciences, 121, 26–34. https://doi.org/10.1016/j.sbspro.2014.01.1105
Kotler. (1993). Marketing Management (Planning Analysis, Implementation, and Control). Publishing Institute of the Faculty of Economics, University of Indonesia.
Najmudin, S. (2021). Religiosity and Halal Certification: Its Effect on Interest in Buying Traditional Food. Li Falah Journal of Islamic Economics and Business Studies, 6(2), 79–96.
Nickels, WG, Mchugh, JM, & Mchygh, SM (1988). William G Nickels.
Paputungan, D., Tampi, JR, & Walangitan, O. (2017). The Effect of Promotion on Increasing Sales At PT. Columbia Kotamobagu. Journal of Business Administration, 2(5).
Rahayuningsih, E., & Ghozali, ML (2021). Halal Product Certification in the Perspective of Maslahah Mursalah. Scientific Journal of Islamic Economics, 7(1), 135. https://doi.org/10.29040/jiei.v7i1.1929
Sairo, H., Sumampouw, HJ, & Walangitan, O. (2018). Effect of Marketing Strategy on Increasing Sales of Canned Fish Isabella at PT. Sinar Purefoods International Bitung. Journal of Business Administration, 6(2), 34–40.
Segati, A. (2018). The effect of the perception of halal certification, product quality, and price on the perception of increasing sales of Adha Segati. JEBI Journal of Islamic Economics and Business, 3(2).
Swastha, B., & Handoko, H. (2011). Marketing Management; Consumer Behavior Analysis. BPFE.
Swastha, B., & Irawan. (2005). Marketing Principles. Liberty.
Ulya, AN, & Karneli, O. (2018). The Effect of Diversification and Product Quality on Customer Satisfaction at Rabbani Stores, Pekanbaru Branch. JOM FISIP, 5(II Edition July – December), 1–14.
