Impact of Service Quality and Gold Installment Savings on Client Satisfaction (Case Study at BSI KCP Gajah Mada Jakarta)

Abstract

Investing in gold through pawnshops, such as by purchasing, saving, and pawning, is a gold investment strategy and a solution for maintaining gold investments at Bank Syariah Indonesia. The behavior of BSI's clients will reflect the quality of its service.The research questions are: How does the quality of gold pawn services affect customer satisfaction with investments at Bank Syariah Indonesia KCP Gajah Madah Jakarta? is the research question. How does gold installment savings affect customer satisfaction with Bank Syariah Indonesia Gajah Mada Jakarta investments? How is the growth of customer satisfaction in gold pawn services and gold installment savings at Bank Syariah Indonesia KCP Gajah Madai Jakarta affecting the quality of these services?. Quantitative research methodology is employed, and the data utilized in this study are primary data derived directly from the research results or the individuals under investigation. This study's findings are as follows: 1) Based on the hypothesis test results for the gold pawn variable, the null hypothesis H1 is rejected, indicating that the gold pawn variable has no influence on the customer's investment interest. It is known that H2 accepts the gold installment variable, indicating a connection between revenue and customer investment interest. 3) The significance value for the effect of X1 and X2 simultaneously on Y is known to be 0.00 0.05, and the calculated f value is greater than f table 3.13; therefore, H3 is accepted, indicating that X1 and X2 affect Y simultaneously.