The Effect of Hajj Fund Savings Product Services and Marketing Strategies on Customer Interests to Save (Study at BRI Syariah Sub-Branch Office (KCP) Labuan)

Abstract

This research aims to determine the service of Hajj fund savings products on
customer interest in saving, the marketing strategy of Hajj fund savings, and the
influence of services and marketing strategies on interest in Hajj fund savings. The
method used is the descriptive quantitative method. Validity and reliability tests and
classical assumption tests included Multicollinearity Test, Autocorrelation Test,
Heteroscedasticity Test, and Normality Test. It is then using Multiple Linear Regression
Analysis Requirements Submission and Hypothesis Submission, Partial Test (t-Test),
Simultaneous Test (f Test), Correlation Coefficient (r), and Coefficient of
Determination (R-Squares). After doing the research, it is known that the variable of
Hajj Fund Savings Service Variable (X1). From the calculation results, the t_count
value is 4.131, the t_value (table) is 1.671 with a significant value of 0.000 <0.05, and
the regression coefficient value is positive at 0.538. So it can be said that there is a
positive and significant effect between Hajj fund savings services and customer interest
in saving. Marketing Strategy Variable (X2) From the calculation results, the t_count
value is 1.586. The t-value table is 1.671 and has a significant value of 0.118 0.05. The
regression coefficient's value is also positive at 0.216. H0 is rejected, meaning that there
is a positive and significant effect between marketing strategy and customer interest in
saving, stating that marketing strategy significantly impacts customer interest in saving.