Analysis of The Saving Behavioral Model Tested on Sharia Bank Customers in Serang City
DOI:
https://doi.org/10.32678/bs.v9i1.8789Keywords:
Behavioral, Saving, Demographic, PLSAbstract
This study aims to test the Behavioral Planned theory with the direct and indirect influence of several factors that influence the decisions of Islamic Bank customers. This research uses analytical techniques using the Smart PLS version 3.0 software . The results of the study reveal that financial attitudes (t-value: 8,868); subjective norms (t-values: 5,809); and behavioral control (t-value: 2,462) have a direct effect on saving behavior, and demographic variables (age, education and income) are a moderating construct in the relationship between attitudes and saving behavior (3,039 >1,96); the relationship between subjective norms and saving behavior (4,079 >1,96); the relationship between behavioral control and saving behavior (3,718 > 1,96) at alpha 5.%
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