Komunikasi Kreatif Di Era Pandemi

Abstract

Creative communication is increasingly diverse and innovative even though all corners of the world are still being hit by the Covid-19 pandemic, including Indonesia. The pandemic has not hindered and reduced people's creativity in communicating, but has made people more motivated to create creative communication. Although on the one hand this pandemic raises various negative aspects, on the other hand there are positive aspects that can be taken, one of which is the increase in creative communication among the public. With the presence of creative communication, people are increasingly motivated and independent in communication, so that their abilities are indirectly increased and trained in receiving, processing, and interpreting messages conveyed in communication, especially in activities related to advertising, interpersonal communication, organizational communication. , group communication, and intercultural communication.