Konstruksi Internalisasi Empati
Strategi Komunikasi Digital @prosemicolon dalam Literasi Kesehatan Mental Generasi Z
DOI:
https://doi.org/10.32678/adzikra.v17i1.12740Keywords:
Arena digital, komunikasi, generasi z, internalisasi empati, kesehatan mental, modal sosial, Digital arena, Communication, Generation Z, Empathy Internalization, Social CapitalAbstract
This study explores the construction of empathy internalization as a counter-narrative to digital toxicity, focusing on the Instagram account @prosemicolon. Utilizing Pierre Bourdieu's Theory of Practice, the research examines how digital communication strategies facilitate the deep absorption of mental health values among Generation Z. A qualitative case study was conducted, analyzing 117 posts and audience interactions from September 2021 to June 2024 through digital observation and in-depth interviews. Findings reveal that @prosemicolon achieves empathy internalization by integrating consistent aesthetic visuals with highly relatable personal narratives. This strategic synergy allows Gen Z to move beyond passive information consumption toward active internal adoption of mental health literacy. The study concludes that structured community-led digital communication is effective in fostering cognitive and affective internalization, transforming the digital arena into a sustainable 'safe space' for psychological empowerment.
