STRATEGI PEMASARAN SOSIAL PONDOK PESANTREN QUTHROTUL FALAH
Qothrotul Falah is the Islamic traditional education (pesantren) based on salafi approach. However, according to educational development in the competitive era, Head of pesantren had been responding its conditions. For example, he included the modern system of Arabic teaching, English and established formal education (Junior and Senior Islamic Schools), and several supporting activities for students, including: Student Organizations, Scouting, Student Health Organization, Sports, Music, Marawis, Computer Course, Muhadharah and Qira'ah al-Qur'an. In the research process, this article the focused on issues that was formulated related to the topic of social marketing and marketing strategy which is implementing by Qothrotul Falah. The method of this research used qualitative research that had been developed with descriptive analysis. This study finding that the educational marketing which had been implementing by Qothrotul Falah consist fourteen (40) types: Kyai, writing skills, publications (Mass Media, Banner, Brochure, Calendar, Bulletin, Radio Broadcasting), social media (Facebook, Instagram, Website, WhatsApp), community participation, and alumni.
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